Creative Direction &

Storytelling

At Sport Together, we aim to deliver world-class experiences and activations while telling the story behind each brand and participant. Through cutting-edge content strategies, we enhance visibility and exposure for everyone involved, ensuring that each event resonates deeply with its audience.

Umbro x Ultra Football

We partnered with Umbro and Ultra Football to create a dynamic campaign showcasing restaurant owners, chefs, sommeliers, and staff in their workplaces, all sporting custom Umbro kits. This creative strategy built anticipation for the event by highlighting the personalities behind Melbourne's top venues. Featured in the campaign were Michael Costanzo, owner of DOC Gastronomia in St Kilda, and Jimmy Pluet and Jean-Paul Prunetti from the iconic France-Soir, proudly presenting their jerseys. This approach significantly boosted visibility and excitement for the Hospitality Cup.

Food x Football

Food has an incredibly special place in the world of sport. The Hospitality Cup is where these two worlds collide, exploring how food and football bring us together and the social magic they create. This campaign, launched on TikTok and Instagram with a combined reach of 500k views, features key figures from Melbourne's hospitality scene sharing their most memorable sports meals and the stories behind them. It highlights the powerful connection between communal dining experiences and the excitement of the game.