Creative Direction &

Storytelling

At Sport Together, we aim to deliver world-class experiences and activations while telling the story behind each brand and participant. Through cutting-edge content strategies, we enhance visibility and exposure for everyone involved, ensuring that each event resonates deeply with its audience.

Park SSC x The Hospitality Cup

We collaborated with Park SSC to create the "Pass the Ball" campaign, a visual journey celebrating football’s power to connect. The campaign featured a handcrafted special edition ball traveling from Melbourne to Byron Bay, symbolizing the expansion of the Hospitality Cup. Key locations and iconic venues, including Byron Bay’s beaches and tournament hotspots, showcased the ball, blending the beauty of football with the hospitality industry’s vibrant culture.

This creative narrative, centered on Park SSC’s Pass-a-Ball initiative, captured the spirit of connection, community, and growth, generating excitement and broad visibility for both brands.

Umbro x Ultra Football

We partnered with Umbro and Ultra Football to create a dynamic campaign showcasing restaurant owners, chefs, sommeliers, and staff in their workplaces, all sporting custom Umbro kits. This creative strategy built anticipation for the event by highlighting the personalities behind Melbourne's top venues. Featured in the campaign were Michael Costanzo, owner of DOC Gastronomia in St Kilda, and Jimmy Pluet and Jean-Paul Prunetti from the iconic France-Soir, proudly presenting their jerseys. This approach significantly boosted visibility and excitement for the Hospitality Cup.

Food x Football

Food has an incredibly special place in the world of sport. The Hospitality Cup is where these two worlds collide, exploring how food and football bring us together and the social magic they create. This campaign, launched on TikTok and Instagram with a combined reach of 500k views, features key figures from Melbourne's hospitality scene sharing their most memorable sports meals and the stories behind them. It highlights the powerful connection between communal dining experiences and the excitement of the game.